Researching sales forecasting practice : commentaries and authors' response on "Conducing a sales forecasting audit" by M. A. Moon, J. T. Mentzer & C. D. Smith
Robert Fildes ...
| Year of publication: |
2003
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|---|---|
| Other Persons: | Fildes, Robert (contributor) ; Moon, Mark A. (contributor) ; Mentzer, John T. (contributor) ; Smith, Carlo D. (reviewed) |
| Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 19.2003, 1, p. 27-42
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| Subject: | Absatz | Sales | Prognoseverfahren | Forecasting model | Marktforschung | Market research | Prognose | Forecast |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001734988