Reselling or agency selling? : the strategic role of live streaming commerce in distribution contract selection
Qiang Wang, Nenggui Zhao, Xiang Ji
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Qiang ; Zhao, Nenggui ; Ji, Xiang |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 24.2024, 2, p. 983-1016
|
| Subject: | Multichannel retailing | Live streaming | Agency selling | Reselling | Game theory | Spieltheorie | Prinzipal-Agent-Theorie | Agency theory | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Vertrag | Contract | Verkauf | Selling | Vertrieb | Physical distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09581-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062878