Resource-constrained product development : implications for green marketing and green supply chains
Arun Sharma; Gopalkrishnan R. Iyer
| Year of publication: |
2012
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|---|---|
| Authors: | Sharma, Arun ; Iyer, Gopalkrishnan R. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 4, p. 599-608
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| Subject: | Produktentwicklung | New product development | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Umweltmanagement | Environmental management | Nachhaltigkeit | Sustainability | Institutionelle Infrastruktur | Institutional infrastructure | Lieferkette | Supply chain | Schwellenländer | Emerging economies |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009583020