Resource deficits and international entry mode: analysis of context-specificity and fungibility of resources
Year of publication: |
2002
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Authors: | Anand, Jaideep |
Published in: |
Managing transnational firms : resources, market entry and strategic alliances. - Amsterdam [u.a.] : JAI, ISBN 0-7623-0875-3. - 2002, p. 155-172
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Subject: | Internationaler Markteintritt | International market entry | Ressourcenorientierter Ansatz | Resource-based view | Theorie | Theory | Japan | USA | United States |
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