Resources and international marketing strategy in export firms : implications for export performance
Emilio Ruzo and Fernando Losada, Antonio Navarro, José A. Díez
| Year of publication: |
2011
|
|---|---|
| Authors: | Ruzo, Emilio ; Losada, Fernando ; Navarro, Antonio ; Díez, José A. |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 34.2011, 5, p. 496-518
|
| Subject: | Außenhandelssektor | Foreign trade sector | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009246944