Responding to an unprecedented shock : elucidating how 113 DMOs changed the marketing communications on Twitter during the COVID-19 crisis
Viriya Taecharungroj, Ake Pattaratanakun
| Year of publication: |
2023
|
|---|---|
| Authors: | Viriya Taecharungroj ; Ake Pattaratanakun |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 30.2023, p. 1-22
|
| Subject: | COVID-19 | Crisis communications | Data analytics | Destination marketing | Destination marketing organisations (DMOs) | Marketing strategy | Social media strategy | Twitter | Social Web | Social web | Tourismusmarketing | Tourism marketing | Coronavirus | Marketingmanagement | Marketing management | Destinationsmanagement | Destination management | Online-Marketing | Internet marketing | Krisenmanagement | Crisis management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2023.100819 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014458612