Responding to online reviews in competitive markets : a controlled diffusion approach
Mingwen Yang, Zhiqiang (Eric) Zheng, Vijay Mookerjee, and Hongyu Chen
| Year of publication: |
2023
|
|---|---|
| Authors: | Yang, Mingwen ; Zheng, Zhiqiang ; Mookerjee, Vijay S. ; Chen, Hongyu |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 47.2023, 1, p. 161-194
|
| Subject: | Social media | competition | management response | controlled diffusion processes | Social Web | Social web | Online-Marketing | Internet marketing | Wettbewerb | Competition | Innovationsdiffusion | Innovation diffusion | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2022/16163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013556954