Response measurement and optimization of direct mailings
Nadine Schröder; Harald Hruschka
| Year of publication: |
2012
|
|---|---|
| Authors: | Schröder, Nadine ; Hruschka, Harald |
| Published in: |
Journal für Betriebswirtschaft : management review quarterly. - Heidelberg : Springer, ISSN 0344-9327, ZDB-ID 127400-4. - Vol. 62.2012, 3/4, p. 261-308
|
| Subject: | Direktmarketing | Direct marketing | Kommunikation | Communication | Bewertung | Evaluation | Operations Research | Operations research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009731601