Response transformation and profit decomposition for revenue uplift modeling
Robin M. Gubela, Stefan Lessmann, Szymon Jaroszewicz
| Year of publication: |
2020
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|---|---|
| Authors: | Gubela, Robin M. ; Lessmann, Stefan ; Jaroszewicz, Szymon |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 283.2020, 2 (1.6.), p. 647-661
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| Subject: | Causal Machine Learning | OR in Marketing | Profit Analytics | Uplift Model | Theorie | Theory | Rentabilität | Profitability | Gewinn | Profit | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2019.11.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012294870