Responses to Disruptive Strategic Innovation - Disruptive strategic innovations are not necessarily superior to the traditional ways of competing, nor are they always destined to conquer the market. Rushing to embrace them can be detrimental for established companies when other responses, including ignoring the innovation, make more sense.
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|Authors:||Charitou, Constantinos D.; Markides, Constantinos C.|
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 44.2003, 2, p. 55-64
Oyon, Daniel F., (1993)
Markides, Constantinos C., (2008)
Markides, Constantinos C., (1995)
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