Responsibilization and governmentality in brand-led social partnerhsips
Year of publication: |
2014
|
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Authors: | Bookman, Sonia ; Martens, Cheryl |
Published in: |
Social partnerships and responsible business : a research handbook. - London [u.a.] : Routledge, ISBN 978-0-415-67863-6. - 2014, p. 288-305
|
Subject: | Starbucks Coffee Company | MTV Networks | Markenimage | Brand image | Interne Markenführung | Internal branding | Corporate Social Responsibility | Corporate social responsibility | Nichtregierungsorganisation | Non-governmental organization |
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