Responsible stakeholder engagement marketing
V. Kumar, Linda D. Hollebeek, Amalesh Sharma, Bharath Rajan, Rajendra K Srivastava
| Year of publication: |
2025
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|---|---|
| Authors: | Kumar, Vikas ; Hollebeek, Linda D. ; Sharma, Amalesh ; Rajan, Bharath ; Srivastava, Rajendra Krishan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 189.2025, Art.-No. 115143, p. 1-15
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| Subject: | Corporate social responsibility (CSR) | Customer engagement marketing | Marketing strategy | Responsible marketing | Responsible stakeholder engagement marketing (RSEM) | Stakeholder theory | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115143 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015399283