Responsive and responsible : customizing management responses to online traveler reviews
Xiaowei Zhang, Yang Yang, Shuchen Qiao, and Ziqiong Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Xiaowei ; Yang, Yang ; Qiao, Shuchen ; Zhang, Ziqiong |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 1, p. 120-135
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| Subject: | content similarity | linguistic style matching | management responses | online reviews | review helpfulness | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287520971046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012794789