Responsiveness of Consumers on the Marketing Tools of Fast Moving Consumer Goods

India is a nucleus of FMCG brands. There are huge national and multinational brands catering to their products to millions of people and generating immense capital. The players in the market include HUL, ITC, Nestle, Godrej, P&G, etc. These are multimillion names that are altering the retail industry with their innovative marketing strategies. Fast Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at a relatively low cost. Many Fast Moving Consumer Goods have a short shelf life, either as a result of high consumer demand or as a result of fast deterioration. For effectively marketing the Fast Moving Consumer Goods, companies are adopting various marketing strategies or tools. The success of an FMCG depends greatly on its marketing tools and how they influence the purchase decisions of the consumers. The various marketing tools include social media, internet, surveys, Google analytics, direct mail, customer loyalty programs, automation etc. This study analyses the various marketing tools and its effects on FMCG’s