Restrained by resources : the effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility
Year of publication: |
2020
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Authors: | Wang, Lili ; You, Yanfen ; Yang, Chun-Ming |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 3, p. 557-571
|
Subject: | Childhood socioeconomic status (SES) | Construal level | Feasibility | Resource scarcity | Sozialer Status | Social status | Konsumentenverhalten | Consumer behaviour | Kinder | Children |
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