Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Siddharth Bhatt, Srinivasan Swaminathan and Rajneesh Suri
| Year of publication: |
2024
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| Authors: | Bhatt, Siddharth Harshkant ; Swaminathan, Srinivasan ; Suri, Rajneesh |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 1, p. 77-109
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| Subject: | consumer reactance | discounts | framing | perceived value | Point of sale promotions | pricing | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Prospect Theory | Prospect theory | Preismanagement | Pricing strategy | Rabatt | Rebate | Ladengeschäft | Retail outlet | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2023.2251472 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447585