Restructuring India's B-segment automobile industry using socio-demographic and psychological factors
Amrit Singh Dhillon, Hardik Vachhrajani
| Year of publication: |
July 2016
|
|---|---|
| Authors: | Dhillon, Amritpal Singh ; Vachhrajani, Hardik |
| Published in: |
Research bulletin / The Institute of Cost Accountants of India. - Kolkata : [Verlag nicht ermittelbar], ISSN 2230-9241, ZDB-ID 2830259-X. - Vol. 42.2016, 2, p. 131-141
|
| Subject: | Automobile Industry | Customer Behaviour | Customer Perception | Chi-Square Test | Kfz-Industrie | Automotive industry | Indien | India | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011644519