Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster ; mit Berichten und Fallstudien von Aldi, Conley's, DocMorris, Lush, Metro und Zara
Hans-Christian Riekhof (Hrsg.)
| Year of publication: |
2004 ; 1. Aufl.
|
|---|---|
| Other Persons: | Riekhof, Hans-Christian (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Einzelhandel | Retail trade | Handel | Trade | Konsumentenverhalten | Consumer behaviour | Handelsmarketing | Retail marketing | Beziehungsmarketing | Relationship marketing | Handelsmarke | Store brand | Prozessmanagement | Business process management | Wettbewerbsstrategie | Competitive strategy | Erfolgsfaktor | Success factor | Deutschland | Germany | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
24 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XII, 515 S Ill., graph. Darst., Kt 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Enth. 24 Beitr Literaturangaben Gb. : ca. EUR 49.90 |
| ISBN: | 3-409-12431-4 |
| Classification: | Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001851238