Retail category management under shelf-space dependent demand : the effectiveness of category captainship
| Year of publication: |
2024
|
|---|---|
| Authors: | Wu, Mengchu ; Demirag, Ozgun Caliskan ; Xue, Weili ; Xu, Minghui |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier Science, ISSN 1873-7579, ZDB-ID 2020829-7. - Vol. 276.2024, Art.-No. 109365, p. 1-16
|
| Subject: | Category captainship | Category management | Nash bargaining game | Shelf-space dependent demand | Category Management | Lieferantenmanagement | Supplier relationship management | Spieltheorie | Game theory |
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