Retail Contradictions: Interview with Mika Ihamuotila, President and CEO, Marimekko

The article presents an interview with Mika Ihamuotila, president chief executive officer (CEO) of Marimekko Corp. Ihamuotila informed about the pricing policy of the company. When asked about the retail marketing for Marimekko, he said that they have a lot of potential to improve their marketing and are placing emphasis public relation. He also informed about the development of the distribution channels.

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Year of publication:	2009-03
Authors:	Cuthbertson, Richard

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Type of publication:	Article
Language:	English
Notes:	Cuthbertson, Richard (2009) Retail Contradictions: Interview with Mika Ihamuotila, President and CEO, Marimekko. The Retail Digest, Spring 2009. pp. 36-43.
Source:	BASE

Persistent link: https://www.econbiz.de/10011425785