Retail Data Analytics : Personalized Online Shopping, Churn Prevention, and Dynamic Pricing
vorgelegt von Daniel Frederick Ringbeck
| Year of publication: |
February 7, 2020
|
|---|---|
| Authors: | Ringbeck, Daniel Frederick |
| Publisher: |
Vallendar, Germany |
| Subject: | Einzelhandel | Retail trade | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Kundenrückgewinnung | Customer recovery |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XI, 101, XII-XXVI Seiten Illustrationen, Diagramme 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, WHU Otto Beisheim School of Management, 2020 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012518971