Retail distribution evaluation in brand-level sales response models
Antonis A. Michis
| Year of publication: |
2023
|
|---|---|
| Authors: | Michis, Antonis A. |
| Subject: | Price effects | Retail distribution | Sales response model | Semiparametric estimation | Einzelhandel | Retail trade | Werbewirkung | Advertising effects | Schätztheorie | Estimation theory | Vertriebsweg | Distribution channel | Marktforschung | Market research | Absatz | Sales | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-022-00165-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014374841