Retail forecasting : research and practice
Robert Fildes, Shaohui Ma, Stephan Kolassa
| Year of publication: |
2022
|
|---|---|
| Authors: | Fildes, Robert ; Ma, Shaohui ; Kolassa, Stephan |
| Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 38.2022, 4, p. 1283-1318
|
| Subject: | Comparative accuracy | Forecasting practice | Marketing analytics | New products | Product hierarchies | Retail forecasting | Social media data | Prognoseverfahren | Forecasting model | Einzelhandel | Retail trade | Social Web | Social web | Marktforschung | Market research | Marketingmanagement | Marketing management | Prognose | Forecast |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijforecast.2019.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014381082