Retail internationalization : a review and directions for future research
Boryana V. Dimitrova, Bert Rosenbloom, Trina Larsen Andras, and Saejoon Kim
| Year of publication: |
2018
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|---|---|
| Authors: | Dimitrova, Boryana V. ; Rosenbloom, Bert ; Andras, Trina Larsen ; Kim, Saejoon |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 25.2018, 1/2, p. 1-21
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| Subject: | Retail internationalization | foreign entry mode | foreign market selection | retail strategy | Internationaler Markteintritt | International market entry | Einzelhandel | Retail trade | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2019.1646183 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012119160