Retail internationalization : analysis of market entry modes, format transfer and coordination of retail activities
Stefan Elsner
| Year of publication: |
2013
|
|---|---|
| Authors: | Elsner, Stefan |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Betriebsform | Retail format | Organisationsstruktur | Organizational structure | Nationalkultur | National culture | Einzelhandel | Retail trade | Welt | World | Internationalisierung | Markteintrittsstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 199 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Trier, Univ., Diss., 2012 |
| ISBN: | 3-658-01095-9 ; 978-3-658-01095-9 ; 978-3-658-01096-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127491