Retail managers' perpectives on the effectiveness of corporate e-personalisation initatives
Year of publication: |
2011
|
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Authors: | Smith, Alan D. |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 8.2011, 3, p. 211-246
|
Subject: | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Dienstleistungsmarketing | Services marketing | Führungskräfte | Managers | Beziehungsmarketing | Relationship marketing | Kundendaten | Customer data | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis |
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