Retail platformization in digital transformation
Julian R.K. Wichmann and Werner J. Reinartz
| Year of publication: |
2024
|
|---|---|
| Authors: | Wichmann, Julian R. K. ; Reinartz, Werner J. |
| Published in: |
A research agenda for digital transformation : multidisciplinary perspectives. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-0353-0643-5. - 2024, p. 131-164
|
| Subject: | Platforms | Retailing | Platformization | Assortment strategy | Service strategy | Digital transformation | Digitalisierung | Digitization | Digitale Plattform | Digital platform | Einzelhandel | Retail trade | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Strategisches Management | Strategic management | Netzwerkökonomik | Network economics | Geschäftsmodell | Business model | Organisatorischer Wandel | Organizational change |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781035306435.00012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015081087