Retail price discount depth and perceived quality uncertainty
Dan Zheng, Yuxin Chen, Zhe Zhang, Hai Che
| Year of publication: |
2022
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|---|---|
| Authors: | Zheng, Dan ; Chen, Yuxin ; Zhang, Zhe ; Che, Hai |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 3, p. 542-557
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| Subject: | Attribution | Perceived mean quality | Perceived quality uncertainty | Quality cue | Retail price discount depth | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Einzelhandelspreis | Retail price | Einzelhandel | Retail trade | Rabatt | Rebate | Dienstleistungsqualität | Service quality | Risiko | Risk | Preis | Price | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2021.12.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013426750