Retail stores as brands : performances, theatre and space
Year of publication: |
2015
|
---|---|
Authors: | Marrewijk, Alfons van ; Broos, Maaike |
Published in: |
Brands : interdisciplinary perspectives. - London [u.a.] : Routledge, ISBN 978-1-138-78796-4. - 2015, p. 145-166
|
Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Mode | Fashion | Ladengestaltung | Store design | Theater | Theatre | Bekleidungsindustrie | Clothing industry | Niederlande | Netherlands |
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