Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers
| Year of publication: |
2012
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|---|---|
| Authors: | Grewal, Dhruv ; Roggeveen, Anne L. ; Compeau, Larry D. ; Levy, Michael |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 88.2012, 1, p. 1-7
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