Retailer differentiation in social media : an investigation of firm-generated content on twitter
Mikhail Lysyakov, P.K. Kannan, Siva Viswanathan, and Kunpeng Zhang
| Year of publication: |
2025
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|---|---|
| Authors: | Lysyakov, Mikhail ; Kannan, P. K. ; Viswanathan, Siva ; Zhang, Kunpeng |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 89.2025, 4, p. 39-58
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| Subject: | social media | Twitter | firm competition | content strategies | deep learning | social media affordances | Social Web | Social web | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429241298654 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015420861