Retailer response to negative online consumer reviews : how can damaged trust be effectively repaired?
Yan Wan, Yifan Zhang, Fengting Wang, Yufei Yuan
| Year of publication: |
2023
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| Authors: | Wan, Yan ; Zhang, Yifan ; Wang, Fengting ; Yuan, Yufei |
| Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 24.2023, 1, p. 37-53
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| Subject: | Electronic word of mouth | Negative consumer review | Retailer response | Trust repair | Trust violation | Virales Marketing | Viral marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10799-022-00367-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252001