Retailer shelf-space management with trade allowance : a Stackelberg game between retailer and manufacturers
Yu-Chung Tsao; Jye-Chyi Lu; Na An; Faiz Al-Khayyal; Richard W. Lu ...
| Year of publication: |
2014
|
|---|---|
| Authors: | Tsao, Yu-chung ; Lu, Jye-chyi ; An, Na ; Khayyal, Faiz A. al- ; Lu, Richard W. |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 148.2014, p. 133-144
|
| Subject: | Optimization | Promotion | Statistical modeling | Einzelhandel | Retail trade | Spieltheorie | Game theory | Verkaufsförderung | Sales promotion | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010251521