Do retailers really profit from ambidextrous managers? : the impact of frontline mechanisms on new and existing product selling performance
Year of publication: |
2014
|
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Authors: | Borgh, Michel van der ; Scherpers, Jeroen J. L. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, 4, p. 710-727
|
Subject: | Handelskette | Retail chain | Unterhaltungselektronik | Consumer electronics | Verkaufspersonal | Salespeople | Verkaufsverhalten | Sales behaviour | Produktentwicklung | New product development | Bestand | Stock | Norwegen | Norway |
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