Do retailers really profit from ambidextrous managers? : the impact of frontline mechanisms on new and existing product selling performance
Michel van der Borgh and Jeroen J. L. Scherpers
| Year of publication: |
2014
|
|---|---|
| Authors: | Borgh, Michel van der ; Scherpers, Jeroen J. L. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, 4, p. 710-727
|
| Subject: | Handelskette | Retail chain | Unterhaltungselektronik | Consumer electronics | Verkaufspersonal | Salespeople | Verkaufsverhalten | Sales behaviour | Produktentwicklung | New product development | Bestand | Stock | Norwegen | Norway |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010375911