Retailing laboratory : delivering skills through experiential learning
Ana Dolores Franco Valdez and Alfonso Valdez Cervantes
| Year of publication: |
April 2018
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|---|---|
| Authors: | Franco Valdez, Ana Dolores ; Valdez Cervantes, Alfonso |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 40.2018, 1, p. 17-30
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| Subject: | retail laboratory | active learning | satisfaction | motivation | desired skill sets | competitive advantage | consumer behavior | category management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Experiment | Category Management | Category management | Qualifikation | Occupational qualification | Motivation | Wettbewerbsvorteil | Competitive advantage | Lernprozess | Learning process | Lernen | Learning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475317753679 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011868402