Extent:
XXVII, 658 S. : Ill., graph. Darst.
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references and index. - Previous ed.: 2004
ISBN: 0-07-110688-X ; 978-0-07-110688-7
Classification: Marketing ; Unternehmensführung ; Handel
Source:
Persistent link: https://www.econbiz.de/10003998255