Extent: | XXVII, 658 S. : Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index. - Previous ed.: 2004 |
ISBN: | 0-07-110688-X ; 978-0-07-110688-7 |
Classification: | Marketing ; Unternehmensführung ; Handel |
Source: |
Persistent link: https://www.econbiz.de/10003998255