| Extent: | XXVII, 658 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2004 |
| ISBN: | 0-07-110688-X ; 978-0-07-110688-7 |
| Classification: | Marketing ; Unternehmensführung ; Handel |
| Source: |
Persistent link: https://www.econbiz.de/10003998255