Retain, reactivate or acquire : can nonprofits reliably use community profiles as an alternative to past donation data?
Shameek Sinha, Sumit Malik, Vijay Mahajan, Frenkel ter Hofstede
| Year of publication: |
2025
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|---|---|
| Authors: | Sinha, Shameek ; Malik, Sumit ; Mahajan, Vijay ; Hofstede, Frenkel ter |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 186.2025, Art.-No. 114997, p. 1-18
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| Subject: | Community profiles | Donor groups | Hazard model | Hierarchical Bayesian inference | Nonprofit organizations | Predictive analytics | Nonprofit-Organisation | Nonprofit organization | Fundraising | Bayes-Statistik | Bayesian inference | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114997 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015154333