Rethinking Marketing Programs for Emerging Markets
| Year of publication: |
2002
|
|---|---|
| Authors: | Dawar, Niraj ; Chattopadhyay, Amitava |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 35.2002, 5, p. 457-474
|