Rethinking public relations : the spin and the substance
Year of publication: |
2000
|
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Authors: | Moloney, Kevin |
Publisher: |
London [u.a.] : Routledge |
Subject: | Public relations | Öffentlichkeitsarbeit |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | IX, 196 S. |
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Series: | Routledge advances in management and business studies. - London [u.a.] : Routledge. - Vol. 13 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 0-415-21759-8 |
Classification: | Marketing |
Source: |
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Theaker, Alison, (2004)
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Perspectives on public relations research
Moss, Danny, (2001)
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Creativity in public relations
Green, Andy, (2001)
- More ...
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Battling Big Business: Countering Greenwash, Infiltration, and Other Forms of Corporate Bullying
Moloney, Kevin, (2003)
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Good Business: Your World Needs You
Moloney, Kevin, (2003)
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Public Relations Democracy: Public Relations, Politics and the Mass Media in Britain
Moloney, Kevin, (2003)
- More ...