Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
K.V. Sriram and Anup Ananda Poojary, Vineet Jawa, Giridhar B. Kamath
| Year of publication: |
2022
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|---|---|
| Authors: | Sriram K. V. ; Poojary, Anup Ananda ; Jawa, Vineet ; Kamath, Giridhar B. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 17.2022, 1/2, p. 111-132
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| Subject: | return on investment | ROI | last touch attribution | last click attribution | AIDA model | action level AIDA model | Google ads | Facebook ads | ROAS | analytics | Return on Investment | Return on investment | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Social Web | Social web | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2022.125145 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318184