RETURN ON QUALITY - Countless companies have heeded the siren call of Total Quality Management only to discover that quality doesn't necessarily pay --if customers are neglected or the improvements aren't in areas they care about. That doesn't mean Corporate America should slack off the quality course, but for a lot of companies, quality initiatives will have to be tied more tightly to the bottom ...
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 1994 (08.08.), p. 36-40