Returns on social development initiatives of MNEs : issues and perspectives
Year of publication: |
2017
|
---|---|
Authors: | Gupta, Suraksha |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 20.2017, 2, p. 126-146
|
Subject: | Poverty reduction | Social development | Capability enhancement | MNE branding | Return on investments | Multinationales Unternehmen | Transnational corporation | Armutsbekämpfung | Sozialpolitik | Social policy | Armut | Poverty | Entwicklung | Economic development | Return on Investment | Return on investment | Markenführung | Brand management | Entwicklungsländer | Developing countries |
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