Revealing customer dominant logic in healthcare services
Kaisa Seppänen, Janne Huiskonen and Jouni Koivuniemi, Henri Karppinen
| Year of publication: |
2017
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|---|---|
| Authors: | Seppänen, Kaisa ; Huiskonen, Janne ; Koivuniemi, Jouni ; Karppinen, Henri |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 26.2017, 1, p. 1-17
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| Subject: | customer value | value creation | value co-creation | service dominant logic | customer dominant logic | provider dominant logic | customer-centric | healthcare services | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Gesundheitsversorgung | Health care | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Gesundheitswesen | Health care system | Dienstleistungsmarketing | Services marketing | Dienstleistung | Services | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011719181