Revenge buying after the lockdown : based on the SOR framework and TPB model
Year of publication: |
2023
|
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Authors: | Liu, Yanfeng ; Cai, Lanhui ; Ma, Fei ; Wang, Xueqin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-12
|
Subject: | Revenge buying | Lockdown | SOR framenwork | TPB model | Structural equation modeling | Coronavirus | Lock-down | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
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