Revenue management, pricing and the consumer
Year of publication: |
June/August 2016
|
---|---|
Authors: | McMahon-Beattie, Una ; McEntee, Mairead ; McKenna, Robert ; Yeoman, Ian ; Hollywood, Lynsey |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 15.2016, 3/4, p. 299-305
|
Subject: | revenue management | consumer behaviour modelling | trust | fairness | consumer-centric marketing | Konsumentenverhalten | Consumer behaviour | Revenue-Management | Revenue management | Preismanagement | Pricing strategy | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing |
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