Revenue management with end-of-period discounts in the presence of customer learning
Anton Ovchinnikov; Joseph M. Milner
| Year of publication: |
2012
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|---|---|
| Authors: | Ovchinnikov, Anton ; Milner, Joseph M. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 21.2012, 1, p. 69-84
|
| Subject: | revenue management | customer learning | smoothing | self-regulating wait-or-buy | strategic consumers | Revenue-Management | Revenue management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Lernprozess | Learning process | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009503881