Reverse contagion : role of empathy, narrative appeal, and intensity of previous misbehavior
K.R. Jayasimha, Himanshu Shekhar Srivastava, K. Sivakumar and Manoharan Sivaraman
| Year of publication: |
2024
|
|---|---|
| Authors: | Jayasimha, K. R. ; Srivastava, Himanshu Shekhar ; Sivakumar, K. ; Sivaraman, Manoharan |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 1, p. 78-93
|
| Subject: | Accessed-based consumption | Customer misbehavior | Emotions | Empathy | Misbehavior-contagion | Narrative appeal | Reverse contagion | Value cocreation | Emotion | Konsumentenverhalten | Consumer behaviour | Narrative Methode | Narrative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-10-2022-5647 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014471211