Reverse Innovation : create far from home, win everywhere
Vijay Govindarajan ; Chris Trimble
| Year of publication: |
2012
|
|---|---|
| Authors: | Govindarajan, Vijay ; Trimble, Chris |
| Publisher: |
Boston, Mass. : Harvard Business Review Press |
| Subject: | Innovationsmanagement | Innovationspotenzial |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 229 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4221-5764-0 |
| Classification: | Methoden und Techniken der Betriebswirtschaft |
| Source: |
Persistent link: https://www.econbiz.de/10009528346