Reverse Innovation in der Praxis
von Amos Winter und Vijay Govindarajan
| Year of publication: |
März 2016
|
|---|---|
| Authors: | Winter, Amos ; Govindarajan, Vijay |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 38.2016, 3, p. 72-83
|
| Subject: | Produktentwicklung | New product development | Angepasste Technologie | Appropriate technology | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Westlich | Western | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011535167