Reverse Marketing: A Synergy of Purchasing and Relationship Marketing
Year of publication: |
1995
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Authors: | Biemans, Wim G. ; Brand, Maryse J. |
Published in: |
International journal of purchasing and materials management. - Tempe, Ariz., ISSN 0094-8594, ZDB-ID 10708972. - Vol. 31.1995, 3, p. 28-37
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Saved in:
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